6 Effective Social Media Marketing Strategy That Startup Founders Should Try


Using social media to connect with potential and existing customers, attract new ones, and create buzz around your product or service is one of the best ways to measure the success of your campaign.

A recent study by the Aberdeen Group found that social media is now one of the most critical channels for companies to reach out to customers and build relationships.

  • Facebook and Instagram have over 1.79 billion users in the world (Statista, 2021)
  • Top social media platforms by unique visitors: -Instagram (670 million), YouTube (564 million), Twitter (500 million)
  • LinkedIn’s active user base has increased 116% since 2016 to 633 million in Q3, 2021

The numbers speak for themselves about how social media has taken over traditional marketing methods and has become a world in itself.

The use of social media in digital marketing plays a vital role. Hence, we created a list of practical social media marketing tips for startups that can help make social media a credible marketing channel for your business.

1. Select which Social Media Platforms are best for small businesses

Many social media platforms are available, and choosing the right one is essential for your business. Each forum has its own set of features and benefits. It is necessary to check which is best suited for your specific needs. Some of the most popular social media platforms include:


Facebook is the world’s largest social network, with over 2 million active users daily. It offers many features, including tools for creating pages, posts, groups, events, and ads.


With more than 280 million active monthly users, Twitter is a powerful way to reach a large audience quickly. You can post updates about your company or product. Connect with customers and followers. Share links and ideas that you find interesting or valuable.


LinkedIn is a popular professional networking site that connects businesses with potential partners and customers. You can use LinkedIn to create profiles for your company. You can post updates about what’s happening at your trade (including blog content). Also, you can engage with other professionals online.

2. Target Your Audience

Startups should target their social media content toward specific demographics. For example, if you sell products related to tech culture, you should target millennials who are avid online users. Additionally, pay attention to the audiences relevant to your brand and market niche. For example, if you sell eco-friendly cleaning supplies, you should promote content that appeals to green-minded consumers.

3. Make Use of Hashtags For Social Media Marketing Success

Hashtags are a great way to help you track trends on Twitter, Instagram, and other social media channels. A hashtag comprises numbers followed by letters (such as #travel). When you search for a hashtag on any given social media platform, all tweets containing that particular hashtag are displayed in chronological order (much like how Google returns SERPS). It makes it easy to see which hashtags are used most frequently on social media channels and identify potential marketing opportunities based on these trending topics.

4. Make sure your posts are interesting and relevant.

People tend to spend more time reading content if they find it engaging. It means ensuring your posts are well-written. Include interesting facts or figures, and feature how your brand can help others achieve their goals.

5. Be active on social media regularly.

Many people unsubscribe from brands if they stop seeing any updates from them on social media. Every day, post something about what you’re working on or fun pictures you’ve taken with your team or brand followers. Constant engagement will show that you care about interacting with your followers rather than simply relying on them to share content in return (which is why retweets and likes are so important!).

6. Develop a social media marketing strategy

A social media marketing strategy for a startup should involve using all of the major social media platforms. Achieving consistency across channels is key to success. A successful system begins with identifying the most popular platforms used by your target audience. Research what types of content work best on each platform. Then, develop tactics to optimize posts for engagement after identifying those channels.

Typical social media marketing strategies involve developing a content plan, targeting profiles, and creating effective Twitter and Facebook accounts.

7. Follow the Top Accounts of Your Niche

Some of the top accounts to follow for startup founders when it comes to social media marketing are Hootsuite, Buffer, and SocialBee. These three platforms allow you to manage multiple social media channels from one dashboard, making it easier to track your overall strategy. Each forum has blog articles and video tutorials that can help you get started with social media marketing.

8. Identify the Best Timings to Post

A few times throughout the day, posting on social media is likely to have the most impact. The best times to post for different types of content can vary. Social platforms offer built-in analytics that allows you to understand the preferences of your audience, which you should leverage to your advantage.

9. Take Advantage of AI

AI allows startups to take advantage of chatbots, other AI-powered customer service options, and marketing automation. These features can automate customer interactions. It helps speed up the customer service process while also increasing efficiency in your marketing efforts.

Essential reasons why use social media for your small business

Social media marketing for startups is an integral part of any marketing strategy. A solid social media presence in today’s digital world can help your startup reach new customers and amplify your message.

Reach wider audience

Social media provides you with an easy way to share information about your business and product. This allows you to gain valuable feedback from potential clients who may have yet to have the opportunity to visit or buy your product or service.

Connect with potential customers and partners.

When you build a relationship with your customers, you are more likely to keep them as followers and convert them into buyers/customers. Brands that succeed on social media focus on creating personal connections with their followers through engaging content and conversations.

Increased Business Visibility

The more your brand is visible online, the more people will be familiar with it. More people knowing about your brand means you have a higher chance of them purchasing from you. Social media is a powerful tool that startup founders should use for increased business visibility. Startups can enhance their relationship with customers and partners by having a solid online presence. Becoming an industry leader may also increase a startup’s visibility by positioning itself as the top resource for a particular topic or offer.

Understand your customers

Understanding your customer is essential for any effective marketing campaign. Knowing who you are selling to is the first step in creating a tailored campaign to reach them. With the advent of social media, it has become even easier to understand customers by getting feedback through various channels such as surveys, focus groups, interviews, and discussion boards. However, just because you have access to customer data doesn’t mean you should use it indiscriminately. Doing so can backfire if done incorrectly or insensitively.

Understand your competitors

Understanding your competitors is essential to help you determine what works and doesn’t work for them and to develop a competitive marketing strategy.

Competitors can be divided into four groups: those who are already doing well, those who are starting up, those who have been successful but are now struggling, and those who are working but could potentially become successful. It’s essential to understand which group each of your competitors falls into so that you can formulate an effective marketing strategy.

Find new ideas and inspiration for your businesses.

One excellent way startup founders can get started in social media marketing is by using tools such as Hootsuite and BuzzSumo. These platforms allow you to monitor different channels, track your progress, and find ideas for content you can share on your own or with team members. Additionally, many online resources will help you learn how to use social media more effectively. For example, the Social Media Examiner website offers a comprehensive guide from creating a Facebook page to optimizing tweets. Finally, it’s always helpful to keep an eye out for trends in the industry so that you can incorporate them into your marketing strategy.

Connect with influencers in your industry

You should connect with influencers in your industry to increase brand awareness and attract new customers. Influencers can help promote your product or service. It can lead to more traffic and conversions than any ad campaign could generate. Establishing relationships with influencers early on can be valuable for feedback and future collaborations.


Applying these social media marketing tips will allow your startup to grow more prominently. It would help if you marketed your startup by keeping your target audience in focus.

To see how successful their social media campaigns are, startup founders should review metrics such as “likes” and “followings” These numbers show whether people are engaging with their content.

Overall, there are many reasons businesses and startup founders should use social media for marketing purposes. However, the essential factor is harnessing the power of the internet to connect with potential customers directly.