CrawlQ User Guide to deal with the new Helpful Content Update of Google


Topics Covered

Make your own copy and share it with your own team, clients and network.


  • CrawlQ Team Guide

  • CrawlQ Agency User Guide

1. Identify their target audience persona.

Example: People who are looking for a Marketing AI solution like CrawlQ which creates people first content using audience persona.

2. Create content around the needs and interests of that persona.

When creating people-first content, it is important to consider the interests and needs of your target persona. When writing for a particular audience, be sure to include topics that are relevant and interesting to them. This will help you create quality content that will attract readers and improve your site’s visibility.

3. Use CrawlQ to help them find the best keywords (Topic of interests) to target for their content.

CrawlQ can help marketers identify the best keywords (i.e., topics of interests) to target for their content to a specific audience. CrawlQ uses audience persona data to create people-first content, which is helpful for SEO purposes as per new guidelines by Google’s helpful content update.

4. Optimize their content for those keywords (Topics of interests) using the right mix of keyword density, title tags, and meta descriptions.

When optimizing content for search engines, it’s important to ensure that the right keywords are used in a balanced manner. That is why we have build the Authority Builder add-on.

Too much keyword density can make your content difficult to read and index, while too little can leave you without any traffic. Titles and meta descriptions can also help improve click-through rates (CTRs) and organic search results, so it’s important to use the right mix of bothThe Authority Builder is designed for this purpose.

5. Monitor how well their content performs and make changes as needed

a. Make sure your content is helpful and provides value to the reader.
b. Make sure your content is well formatted and easy to read.
c. If you are using images, make sure they are properly sized and placed within the content.

6. Stick to your content’s specific niche or topic to build up topical authority. 

By sticking to a specific niche or topic, you can build up topical authority and create content that is more likely to be found helpful by Google. This will help your site rank higher in search results, increasing traffic and revenue. Google uses its NLP classification, and its algorithm bucket your content to that category. Do a pre-research on what category Google will place your content in.

7. Optimize your content for user metrics such as time on page and bounce rate to keep readers engaged.

When creating people-first content, it’s important to keep the readers engaged. Time on page (or “time on site”) is a good metric to monitor because it shows how much time the user spent on your site. A high time on a page can indicate that the content is valuable and that the user wants more. Bounce rate is an important metric because it shows how many users leave your site after visiting for the first time. Keep in mind that these are just two examples; there are many other useful metrics that you can measure to see how well your content is performing.

In short, the Google “Helpful Content” Update will likely penalize Parasite SEO, AI-generated content, and tool-optimized content. Strategies that are likely to benefit include topical authority and user-metric optimized content.