Create Sales Stories

Script Category

Script Name

When should you use it?

LandingPage Linguini

Lead Magnet Cover Report Script

What are some key points I should know when creating a Lead Magnet cover report which can be used as Free Reports to build your email subscriber list and your business – FAST!!

How to instantly create sales copy for opt-in pages, report cover letters, ads, and more to promote your Free Reports!

1. Know your audience

2. Know the niche/product you are promoting

3. Know what the target market wants

LandingPage Linguini

How it Works Features-Benefit Landing Page Script

What are some key points I should know when creating the Demo Script to create amazing demonstrations for products and services that tick all the boxes and leave your Niche saying “I want that now!!”

This script makes it easy to follow the proven formula that has sold billions of dollars in products on TV, online and more. Use this script for your own products, affiliate products, lead generation offers, and MORE!

1. Identify the need your offer solves

2. Describe the benefits of your offer

3. Share an understandable story of what life was like without this offer and how your offer provides relief

4. At this point, describe where the audience can go to get this offer

LandingPage Linguini

Secret Founder Grounding Story Script

What are some key points I should know when creating a story behind my business. I want to create a great sales story that generate more sales. Whether it’s for an opt in landing page, physical product, coaching or whatever… give me super easy tips to come up with great sales stories that rock!!!

Everyone wants to know the story behind what you’re selling and this script makes it easy to do.

1. If you make it personal they’ll buy your product

2. Invoke emotion or sympathy

3. Emphasize benefits

4. A story that builds trust

5. Show pain and profit

Help your salespeople to generate more sales with these quick tips.

-Show pain to prove your point

-Share your own pain

-Sympathize with your prospects

-Use visuals to feel more of the story

-Help them to quickly connect the story back to the product

Email Espresso

Short Fast Loader and Tweet Scripts

What are some key points I should know when creating the Create Killer Email Teasers and Tweets in a Flash.

1. Make use of abbreviations and acronyms

2. Text should be brief and to the point

3. Striking images on social media will grab attention

Email Espresso

Customer Onboarding Email Sequence

What are some key points you should know while creating the email sequence that will bring new customers and subscribers on board?

1. Consider the timing of your emails or content creation

2. Try to appeal to the transaction mentality of your audience

3. Match up offers to match up interests.

Email Espresso

Funnel Testimonial Request Email Scripts

What are some key points I should know when creating the Testimonial Request Email Scripts to ask your customers and subscribers to give you the testimonials you need to help promote your products.

1. Send a last reminder email the day before the airdate.

2. The email should be addressed to the client.

3. Ask for the testimonial.

Email Espresso

Authority Webinar Conversions Scripts

What are some key points I should know when creating the script which creates the entire follow-up sequence for marketing AFTER a webinar, including emails, blog posts, Tweets, and Facebook updates. This will work for both live webinars AND for pre-recorded webinars or replays.

1. Every email or post posting after a webinar should contain the webinar replay link, company logo, and a video of me introducing and thanking my attendees.

2. Name, email address, phone number, date and time of the webinar.

3. A photo or video from the webinar

Insights Incubator

5 Eye Catching Attention Grabbing Content Plugs

What are some key points I should know when creating 5 Eye Catching Attention Grabbing Content Plugs to give my Niche solid promise that they will get attracted to my product or services.

1. Excite, educate or cause impulse buying

2. Catch interest by presenting shocking facts and statistics that makes them worry about their future

3. Deeper knowledge about a product and its benefits will cause sell

4. A catchy slogan

5. Offer testimonials

Insights Incubator

Grounding Story-About Us Power Storytelling Script

What are some key points I should know when creating my Grounding Story on how I found this business. This will be used for sales copy, video sales letters, webinars, speaking from the stage… anywhere I need to establish rapport by telling my story in a simple, emotional and powerful way for maximum impact.

1. What is your aha moment story on how you realized that this was worth spending your time, energy and money on?

2. What are the significant impacts that led you to realize there’s a HUGE opportunity RIGHT NOW in this space?

3. What was your singular moment that stood out during this exploration where you knew that you wanted to dedicate yourself to it?

4. Who encouraged you to keep going through the challenge? Who did you share this opportunity with first before moving ahead?

5. What was your breakthrough moment on why the next steps you’ve decided to take are incredibly important for your learning curve in pursuing a new goal?

Sales Samurai

Power Headline, Story, Offer Script

What are some key points I should know when creating all the parts of my hook, story, and offer all at the same time.

1. Try to think of what makes your story somewhat unique, how you can convey this to others and what the message behind the message is.

2. Make your offer clear and concise, not lengthy or complicated

3. Make sure to make it easy for your reader to know what they are giving up, committing to, and getting in return for being on your hook.

4. Try to keep the uniqueness of the story in mind and try making it sound new and different from other stories or things people may be reading about.

Sales Samurai

Content Authority Short Sales Sales Letter Script

What are some key points I should know when creating fast, effective, proven sales letters that work!

FACT: you don’t always need a long sales letter. This script delivers exactly that – a great, short-form sales letter customized to your audience – FAST! So shockingly simple and powerful… now you can too quickly generate “NEW” streamlined Sales Letter Drafts… FAST!

1. What is the goal? The goal here is long-term relationships with the recipients

2. How are you going to make it happen? A shorter sales letter can lead to a faster conversion

3. What should you give them? A faster result

4. What is stopping them from keeping up the habit? You give them only what they need

5. What is the fastest way to do this? A shorter message with less stuff

Headline Helios

State 1-2 Result-Fear-Timeframe Headline Script

What are some key points I should know when creating the headline to give your Opportunity Switch Master Class a sexy title that will attract your dream customers.

1. Create a title that is short, powerful, and provocative.

2. Keep the description between three to five sentences for maximum effectiveness.

3. The title should lure your customer into your Offer.

Headline Helios

Advanced Power Profitable Words Title Scripts

What are some key points I should know when creating laser-focused, profitable titles for your products, services, webinars, teleseminars, blog posts, articles, and more!

1. Take the time to think about what a reader is interested in and focus on them, not you!

2. Introduce your key selling point or offer in the headline or title of the material

3. Provide a brief sentence synopsis in the blog post, webinar, or article to entice the reader into clicking.

Email Espresso

12-Step Outbound Authority Autoresponder Email Series

What are some key points I should know when creating this detailed 12-part autoresponder email series.

1. It should not be an email telling about the product you’re recommending

2. The series should be designed to cultivate buyer-readiness

3. Each individual email should be clear, helpful, and actionable

Email Espresso

3-Part Cold to Hot Lead Magnet Conversion Autoresponder Script

What are some key points I should know when creating 3-part series script in which you will confirm a person’s request for a freebie, send them the freebie, then

use the final email to promote a product you think your Niche might like.

1. The promotional email should create interested in this product that is related to their niche.

2. Try and send functional products that they like.

3. Request community input on “What product should they offer?”

Email Espresso

5-Day Content Authority Drip Campaign

What are some key points I should know when creating the email series which will provide a great way to welcome someone to your email newsletter while getting them increasingly interested in what you’re selling. In this series, You’ll welcome your prospect, share resources, let them know about a mistake you’ve learned from, offer them a case study, and close the sequence up with a soft sell or free trial.

1. You will start the sequence welcoming them to your email series for (Company Name).

2. Introduce them to your company, and identify yourself and your role.

3. Share resources they should know about, or what’s been happening in the industry

Email Espresso

5-Day Power-Coach Capsure Drip

What are some key points I should know when creating highly effective 5-part email series to teach a specific topic to your leads, with the goal of building rapport and value. This will set them up for an easy sale when the timing’s right.

1. What is the goal of the campaign-Building rapport and establishing credibility?

2. Build interest in the content by providing short, simple and declarative statements

3. Keep the content concise and engaging- learn to write like a newspaper article

Email Espresso

5-Part After-Sale Autoresponder

What are some key points I should know when creating post-purchase autoresponder email series, where you will thank customers for purchasing, send them a helpful tip to improve their results with your solution, inspire your Niche with another customer’s success story, cross-sell a product which you think they’ll find useful

1. Keep these emails short

2. Offer your thanks and condolences

3. Invite future purchases and make a cross-sales invitation

4. Ask for feedback to make improvements

5. Put in a call to action

Email Espresso

6-Part Content Authority Lead Nurture Series

What are some key points I should know when creating 6-part email series.

1. When there is an issue, action follows immediately.

2. Bothered along the way – use attention grabbing headlines and subheads.

3. Need to be able to collect information.

4. Interesting numbers are a good way to do that.

5. Develop relationships beforehand.

6. Consider marketing

Email Espresso

9-Step Customer Power-Onboarding Series

What are some key points I should know when creating email series scripts to direct new users to online video tutorials for 9 consecutive days, while reminding them to begin using the software if they haven’t already.

All email series scripts should include –

1. How to sign up

2. The first time someone needs to import video

3. How to connect your social media profiles

4. How to connect via email

5. How to post

Email Espresso

Power Converting Event Invite Email

What are some key points I should know when creating email scripts to invite your customers to an upcoming event.

1. The primary objective of the email is to promote the event.

2. Make the email personal to the customer.

3. Reassure customers of the quality of the event.

Upsell Unicorn

Software Plan Upgrade One-Time Offer

What are some key points I should know when I want to create a script for increasing average cart value by giving customers the opportunity to upgrade to an “enterprise” version of the software purchased at a special price during checkout.

1. Create a special option to upgrade to the enterprise version during shopping process

2. Create additional user opportunities to upgrade with an email and post-checkout options.

2. Record a video or make a landing page with the created script.

3. Alternatively, you can create a video and show the text below for those who don’t like to watch videos.

Upsell Unicorn

Fast & Effortless Upsell script

What are some key points I should know to write a script to convince my customers to buy an upgrade, add-on, or premium version for a one-time fee.

1. Why should they invest in this service

2. What are the benefits they will reap from making this purchase

3. What is the money back guarantee

Teaching Thor

Coaching-Training-WhitePaper-Teaching Script

What are some key points I should know when information products include things like PDF files, e-books, and courses? Many online marketers use them as lead magnets or sell them. Because they’re easy to create and distribute, information products are highly profitable. We recommend using this script to quickly create your next information product.

1. Determine what type of information product will best meet the needs of your audience

2. Schedule an informational interview with an expert and offer to help them with something, like marketing

3. Interview the expert, picking their brain, and then applying the wisdom you learned to your own business

LandingPage Linguini

Traffic Sucker B2B Opt-in Landing Page Script

What are some key points I should know to create a script for not only attracting the attention of a niche, but also for getting them to take action by offering freebies.

1. What should be done to spark interest and keep attention?

2. What would make someone take action, e.g. freebie?

3. What will make your audience feel an urgent need to act and see value in your offer?

LandingPage Linguini

Lead-Magnet Focused Opt-in Script

What are some key points I should know to create a script where I will offer a freebie that is easy to understand in exchange for the email.

1. See that the script will not pester the email recipient

2. Create a freebie that will catch the eye.

LandingPage Linguini

Social Proof Focused Opt-in Page Script

What are some key points I should know to create a script to include two highly effective testimonials on the page as a social proof and increase conversions.

1. Include a title on the testimonial which is a strong call to action

2. Make the testimonial an eye catching color

3. Include at least two customer testimonials on the page

4. Offer links to these testimonials

5. Place at the bottom of the page under the product description

Sales Samurai

Course Promotion SSL Script

What are some key points I should know when creating a sales letter to promote a course you teach. This script was created specifically to sell online courses. Use it to describe the modules in your course, address any typical buyer objections, and of course, get new course signups!

1. Start strong with a compelling introduction.

2. Address common buyer objections.

3. Make the offer irresistible.

4. Add calls to action at key points across the script.

5. More compelling proof as you close.

Testimonial Zilla

Interview Script for Case Study

Social proof drives sales, because it lends credibility to businesses? Nowhere is that probably more true than with case studies, which are highly popular among B2Bs. Still, until now, you may have viewed creating a case study as a difficult task. CrawlQ Content Script to the rescue! Use the questions in this script to interview your client, so you can collect all the information you need to prepare your case study.

1. What is the company about?

2. Who is the target audience for clients, (insert name of company)?

3. What problem does the company solve for these clients, (insert name of company)?

4. What is the goal that the company is trying to achieve for these clients?

Testimonial Zilla

Standard Review Testimonial Script

This may be the simplest testimonial script you’ll ever find … but that doesn’t make it any less impactful! While the script is incredibly easy to complete, it covers all the important stuff your Niche will want to know before doing business with you.

1. What’s your company’s name?

2.What do you sell or offer?

3.Can you briefly tell me a little about how you’re qualified to do this?

4.How can I contact you?

5.What are you most passionate about?

Testimonial Zilla

B2B SaaS In-detail Testimonial Script

What are some key points I should know when with this script, you’ll quickly create four different testimonials you can use to successfully promote your solution?

1. The testimonial should be posted/used with the consent of the customer.

2. A testimonial should be from a customer not company personnel

3. The testimonial should be attributed clearly

Sales Samurai

Dan Kennedy – 3 -Step Sales Letter Formula

What are some key points I should know when creating Dan Kennedy- short sales letter uses 3 steps: (1) tell prospects what you have, (2) tell them what your solution will do for them, and (3) give a CTA, telling prospects what you want them to do next.

1. What you have – what are the benefits of your product or service?

2. What their solution will do – why do they need your product or service?

3. The CTA – what do you want prospects to do next?

Sales Samurai

Direct Mail Sales Letter

What are some key points I should know when creating a Direct Mail Sales Letter. You can make this your go-to script! In it, you’ll give prospects 8 compelling reasons to buy your solution before using urgency to compel them to action.

1. This letter is your company’s opportunity to showcase your brand identity and you can customize it to reflect your company’s positioning or your selling proposition with customers.

2. You will be seeking agreement and making an offer- a compelling story that will translate to a more powerful call to action.

3. As you are crafting your sales letter, you are looking for the “hook,” the invitation for the prospect to read more. What are the prospect’s aching questions and the problem you have the solution for?

4. The advantages and the solution are clearly laid out to compel and incite the prospect to make a purchase.

5. The need for urgency is created in order to provide the prospect with a push to act.

6. The decision to act is countered by a time constraint coupled with scarcity and the

Sales Samurai

Sales Letter with Bonus Formula

What are some key points I should know when creating a sales letter with a bonus formula. Although this sales letter was created to promote an eBook, it can do a great job selling any number of things. The sales letter begins by talking about the problem prospects are having, before introducing a solution. We recommend using this letter when you’re selling a mid-priced product that comes with a bonus.

1. The introduction should include a problem your prospect ensures on a daily basis.

2. The middle paragraph should introduce the bonus.

3. The benefits of the bonus should highlight the value of the product.

4. If your bonus is a report, the contents of the report should be discussed.

5. Be sure to mention the price of the product itself.

6. Close with testimonials and a call-to-action:

Sales Samurai

Clayton Makepeace- 20 Pretty Darn Good Outline Formula

What are some key points I should know when creating a sales letter based on Clayton Makepeace- 20 Pretty Darn Good Outline Formula. This thorough sales letter helps you frame a cohesive, persuasive argument step-by-step. Use it to explain to your prospects why the alternatives to your solution are inferior to what you’re selling, before ultimately, issuing a call-to-action.

1. Explain to your prospects the benefits to your product’s alternative

2. Identify the frustrations with the product’s current solution

3. Explain in detail what the product offers

4. Explain to your prospects why the alternatives are inferior to what you are selling

5. Give a time-sensitive offer

6. Identify yourself as an expert

Sales Samurai

David Frey – The 12-Step Fool Proof Sales Letter

What are some key points I should know when creating David Frey’s – The 12-Step Foolproof Sales Letter. This mid-sized sales letter is perfect for lower-priced solutions that don’t require a lot of explanation!

1. Create awareness of what the product does.

2. Use testimonials and success stories to show credibility for the product.

3. Create a sense of urgency to purchase.

4. Show proof of your success.

5. Give the reader a reason to invest in the product.

Sales Samurai

FRED Stone’s Benefit Expansion The 7 Step Copywriting Formula

What are some key points I should know when creating FRED Stone’s Benefit Expansion The 7 Step Copywriting Formula based Sales Letter. Simple but effective, this short sales letter is ideal for selling solutions that are inexpensive and easy to explain. You’ll love it not only because it’s relatively quick to complete, but also because it gets results!

1. Call the prospect’s attention with a great benefits-oriented headline.

2. Defend the prospect of competitive offerings.

3. Explain the benefits your offering provides.

4. Combine your offer with reactions from the prospect.

5. Create strong credibility for your offer with expert endorsements.

6. Deliver a strong call to action.

Sales Samurai

Ray Edwards -The P.A.S.T.O.R. Formula for High-Converting Landing Page

What are some key points I should know when creating Ray Edwards -The P.A.S.T.O.R. Formula for High-Converting Landing Page. With this sales letter, you’ll follow a specific sequence to maximize your results. The sequence goes like this: Problem, Amplify, Solution, Testimony, Offer, and Response.

1. Feature your problem or pain point as a problem headline. (What’s your problem? Why do you need this?)

2. Highlight several problems that people might have with this problem.

3. Now, introduce your solution and share a brief testimonial to validate that it works.

4. Offer a free downloadable guide that is relevant to this problem.

5. Ask for their response to bridge from the offer to the lead capture form that completes the sequence.

6. Offer social proof to support that this is a credible offer.

Sales Samurai

Michel Fortin’s The QUEST Copywriting Formula

What are some key points I should know when creating Michel Fortin’s The QUEST Copywriting Formula based sales letter. In this sales letter formula, you’ll go on a quest! Overcome your prospects’ defenses by Qualifying, Understanding, Educating, Stimulating, and then Transitioning with a call-to-action (CTA).

1. Introduce a problem to your prospects (Explain WHY you are qualified to help them)

2. Build understanding with your prospects by revealing a little about your background in the industry.

3. Educate your prospects by teaching them one or two things about the given topic or offer.

4. Stimulate your prospects by presenting some other convincing arguments that not only confirm your position, but actually tempt them to try your offer.

5. Transition by asking them to take action with a CTA.

Video Vineyard

Advanced Lead Capture Funnel Video Script

This script is designed to be used with our sister software, CrawlQ? Use it when you want to create a lead capture video funnel that appeals to Your Niche with different concerns. The script begins with a standard intro, 4 broad challenges your Your Niche face, 3 specific challenges nested beneath each of those broader challenges, and a standard outro. You can customize the script by filling in less challenges if you wish.

1. What’s the software’s name?

2. What is the title of the call to action video?

3. What is the location?

4. What is the start time and end time of the call to action video?

Video Vineyard

Short Lead Capture Funnel Video Script

This script is designed to be used with our sister software, CrawlQ! Use it when you want to create a lead capture video funnel that appeals to Your Niche who have different concerns. The script begins with a standard intro, 4 “middle” scripts, and ends with a standard outro.

Video Vineyard

Mass Desire-Product Connection Sales Funnel Script

This script is designed to be used with our sister software, CrawlQ, for making a product recommendation? The script has a standard intro, then asks Your Niche what their main concern is. Based on their answer, they’re taken to a new video script where a product is recommended that’s just right for them.

1. Your Niche enters their concern.

2. The script selects the right video response for them based on their answer.

3. The script sends them to the video script for it to deliver the new product recommendation.

4. The script loads the product details for them and then sends them back to.

Video Vineyard

Hero Video Sales Letter (HVSL) Formula

In this VSL script, you’ll open with a shocking statement, explain to your Your Niche why their problem’s a big deal, then introduce your amazing solution?

1. Figure out what is important to your kind of customer and relay that to them.

2. Prove that the problem is important to their profit and privacy.

3. Sell your solution.

Webinar Warrior

Authority Webinar Hosting Script

What are some key points I should know when This easy script walks you step-by-step through the process of creating a comprehensive, high-converting outline for a webinar? While it takes some time to complete, the results you’ll get will make it well worth it.

1. Take the time to create an intro and a proper outro for your webinar

2. Identify and speak clearly about what the audience will learn

3. Tear the webinar apart point by point explaining what they’re going to learn, they’re likely objections, and how they can qualify for the webinar

Webinar Warrior

Short Version -Authority Webinar Hosting Script

What are some key points I should know when this webinar outline is short but effective! Use it to sell products or services by providing a compelling overview of the “system” you’re selling, before offering to help Your Niche implement it.

1. Have a compelling product or service

2. Have a plan of how to implement it

3. Have a hook that excites people to want to work with you