Copycat SEO tools do not focus on people first content and are a waste of time , money and resources – Here’s why.
In my opinion, copycat SEO tools are just a waste of time. They also drain resources because they do not help you create better content. They might help you get higher rankings on search engine results pages (SERPs), but the contents are not just about that.
The first thing you should know about SEO is that it is an ongoing process. It takes time and effort to get results. You just can’t, “set and forget”. There are many search engines out there like Google, Yahoo, Bing, Ask, AOL and more. Each one has its unique way of ranking websites. Good content should be helpful to your readers, and it should not only focus on solving their problems but also on helping them understand what they are reading. Over-optimization of competing SERPS and not focusing on what your customer needs and their pain points is the result of a copycat SEO tool, which makes people shift to Reddit and other forum sites.
We have elaborately discussed what people first content is and ways to crack Google’s New Content Algorithm in our recent blog post.
Over optimizing competing pages with the wrong keywords can lead users to find duplicate and unhelpful content. Furthermore, if you are not focusing on what your customers need and how they might solve their problems, then you are probably not doing enough research into your target audience.
Here is when other companies will take advantage of it by creating content that better targets the readers’ needs. Eventually, the readers will turn towards Reddit and other forums for information instead of your website.
The rise in the correlation between SEO and copycat content has made it difficult for marketers to create high-quality, People-First content. SEO with copycat content can harm website reputation, leading to a loss of traffic, lower rankings, and a loss of trust from potential customers. To combat this problem, marketers need to focus on creating high-quality content that is People-First. It means creating helpful and informative content for the targeted audience. Additionally, businesses should update old content regularly to keep it fresh and relevant to the readership.
People first content writing strategy can drastically improve SEO performance as compared to content created using copycat SEO tools.
Lastly, businesses should focus on user experience when creating content – ensuring that the writing is easy to understand and navigate.
Copycat SEO tools used by companies could not help them find their product market fit.
Copycat SEO has proven to be an effective method for generating traffic to your website. However, if you are trying to rank high on Google, then you should focus on providing helpful information rather than copying what others are doing.
You can learn how to write great copy in our article on how to write compelling headlines.
Copycat SEO tools lead to traffic loss and a lack of brand recognition. Businesses should focus on developing their unique voice and ideas to succeed in the competitive world of online marketing.
Copycat SEO tools rely on algorithms and often have inaccurate or incomplete data. Instead of using this information to create people-first content, most copycat SEO tools use it to generate keyword lists and other tactics that are likely to be ineffective.
They add too many topics to one content in the name of Topic Clusters and Topic Authority, making it less interesting for readers.
For example, topics often lumped into “topic clusters” or “topic authority” are business, technology, health & fitness, lifestyle, and travel. While these are interesting for some readers, they often make the content less readable for others. When topics are grouped this way, it can give the impression that the writer is trying to cram as many unrelated topics as possible into one article to increase its viewership.
This can lead readers to move away from your content and switch to more compelling options.
Content strategists and marketers like you must be more selective about what content you want to create and how it ties to your business processes and solutions.
“Content is King”.
No, please do not quote me on that one.
I am paraphrasing Seth Godin, the marketing guru, and all-around brilliant guy.
He once said: “Content is the oxygen of the internet. It’s what People need to breathe to stay alive.”
And he is right. Without good content, your business might as well not even be online (or in business for that matter). So it behooves you as a content strategist and marketer to focus your efforts wisely – on creating content that will help your audience solve their problems and achieve their goals, whether those goals are related to your product or service offering.
Fortunately, there is no harm to your website’s reputation if your content meets these criteria:
Firstly, keep your audience in mind when creating content.
Your audience is the key ingredient in any successful content strategy.
Make sure you know who they are (i.e., their demographics, interests, and habits), so you can target your content specifically towards them. This will help ensure that your content is both exciting and useful.
Recently, it was found that a good example of high quality content is one which focuses on solving the readers’ problems.
Secondly, research the best ways to reach your audience via content marketing tactics like social media sharing & RSS feeds.
There are many different ways to reach an audience. You do not want to create a one-off piece that generates google search console impressions but add zero value to your sales and engagement metrics.
You want to create end-to-end marketing lifecycle assets that provide a unified experience to your customers at every touch point of their journey.
People first content optimization can help you create useful content for the readers.
Some possible people-first end-to-end marketing lifecycle assets that you can create are:
- A landing page to overview your product and how it can benefit your customers.
- Blog where you share insights and stories about your customers and how they use your product.
- Rich social media content engages your potential customers with industry insights that shape their future needs.
- Cadence of social media profiles for each product, with descriptions of what they do and who their target customer is.
These assets help you and your customer to gain powerful insights that create more trust, relationships, and engagements.
To avoid copycat content and poor SEO performance, marketers like you should focus on your customers’ needs and pain points.
Creating problem solving people first content is the best and safest way to gain loyal visitors and build your website reputation.
Be aware of helpful content updates from Google. You can go through CrawlQ’s user guide to deal with the new helpful content update from Google.
If you are determined to create people-first content, be prepared for changes from the search engine giant regarding trustworthiness (e.g., less emphasis on backlinks).
