Product Hunt is one of the most popular platforms for launching products. We were excited to launch our product on Product Hunt and were thrilled when we made it into the top 5 Product of the Day. It was a great achievement and we are proud to share with you how we got there.
We knew that in order to make it into the top 5, we needed to have an effective product launch strategy. So, we crafted a plan marketing strategy that included creating buzz before our launch, engaging with the potential user base on search engines, and social media, and making sure our product was ready for launch day. With this strategy in place, marketing teams were able to get enough pre-launch traction that ultimately landed us in the top 5 Product of the Day on Product Hunt!
1. Figure out what needs your target market has and find a solution that addresses them.
2. Create valuable types of marketing content that speak to the needs of your target market and promote it using the appropriate channels on a daily basis.
How to launch on Product Hunt successfully?
Marketing teams took some time to do Product Research and understand what the target audience wants. We used surveys, interviews, Amazon Product Research, user feedback, and other research methods to get valuable feedback from our active users.
After that, marketing teams started working on a set of improvements that will generate more positive customer reviews just before the launch.
So when we decided to launch our latest product on Product Hunt, we were very excited. We worked hard to create a great product for a couple of days and an awesome launch campaign. And we were confident that we would do well.
We aimed for the #1 product on the day of the Launch, but unfortunately, things did not go as we originally planned. Our product received a lot of customer reviews and traction and positive reviews but on the same day we got a competitor product and a few other products where we saw our ranking fluctuate from #1 to #7 and back to #4 and at the last moment we ended up #5.
Finally, we ended up ranked #5 on Product Hunt – a great achievement given the facts and lessons that emerged after we started more deep-dive into the dynamics and how the platform works.
In this article, we’ll share how we managed to stay at #5 despite our big fall, and what lessons we learned from the experience.
The importance of a great launch strategy:
Yes, a launch strategy is crucial and there is a lot available already online. But let me tell you what was not part of our strategy.
1. Without an Influencer
2. Without any significant social profiles on Twitter, Reddit, Insta
3. Without reaching out to Hunters
4. Without hiring Upvote Agencies
5. Without hiring an expensive Video Maker
6. Without sending a single email out of my CRM Tool
7. Without product, launch copies get reviewed by a copywriter
8. Without giving a single shoutout to my LinkedIn Network
9. Without spending a single dime on marketing
10. Without spending weeks in outreach campaigns
A great launch strategy is important for a number of reasons. First, careful planning and customer service can help ensure that your product is successful in the marketplace. Second, it can help you to build buzz and excitement around your product before it launches. Finally, a well-executed launch strategy can help you to establish your brand and company in the minds of Product Hunters. Our launch strategy was different.
How we managed to stay #5 despite missing all above
So, how did we manage to stay in the top 5 despite such a big fall?
The answer is simple: we had strong product people and strong user acquisition. When we launched our product, we made sure to create a lot of buzz around it with our active users.
Our user acquisition strategy was simple and with the following components…
Our upvotes, engagement quality,
product people’s positive feedback, comments, and customer service are higher than products on #3 and #4 What made the big difference…for a successful launch
1. With a distinctive niche product solving a complex problem
2. With a compelling popular target language that resonates with my audience
3. With a strong Facebook Group community platform around the product
4. With 10-day social posts of informative video posting schedule prior to launch on Product Hunt
5. With a live in-time highly engaging responses to each through a community platform
6. With a clear call-to-action on our website and Product Hunt page
7. With a pre-launch giveaway promotion in FB communities
8. With a 100% in-product steps animated video without a single stock image
9. With solid resources and a backup of social proof before the launch
10. With a Giveaway Strategy that generates more engagement and value
Thanks to our launch strategy, we were able to stay in the top 5 despite a big fall.
What Tech Business owners and founders can learn from our success:
There are a few key things that Tech Business owners and founders can learn from our success on Product Hunt:
1. The importance of a strong value proposition in order to attract customers.
2. How to grow a business through user acquisition channels such as Product Hunt.
3. How to create a lead generation strategy that will increase the number of signups for your SaaS.
4. Tips on how to improve your website’s conversion rate in order to maximize the number of visitors that become leads or customers.
5. The benefits of creating and implementing a marketing funnel in order to increase traffic and leads to your business
How to Build a Community Around Your Product on Product Hunt
Product Hunt is an excellent platform to gain exposure for your product. However, building a community around your product is crucial to ensure its long-term success. Here are some tips on how to build a community around your product on Product Hunt.
First and foremost, creating a Slack community is an excellent way to connect with product enthusiasts and marketing teams. By creating a Slack channel, you can engage with your community on a daily basis and receive feedback on your product. Additionally, setting up email notifications for your Product Hunt launches can help you stay on top of user feedback and respond to users’ queries in a timely manner.
Product Hunt’s popularity among product enthusiasts makes it an excellent platform to build a community around your product. To get started, it is essential to conduct thorough product research. By analyzing keyword search volume and monthly searches, you can gain insights into your target audience and their interests.
Once you have identified your target audience, it’s time to create a Product Hunt launch plan. You can create a buzz around your product by reaching out to your email list, social media followers, and personal network. Additionally, encouraging your customers to leave positive feedback on your Product Hunt launch page can help you gain more visibility and credibility.
Building a community around your product on Product Hunt requires time and effort. However, by following these tips, you can create a loyal community of product enthusiasts who can help you take your product to the next level.
Building a community around your product on Product Hunt can be a game-changer for its success. To start, consider using the book of growth hacks available on the platform to gain insights into effective strategies. Additionally, implement an extra growth hack by localizing your product for popular target languages, increasing its appeal and reach. Conduct thorough research on monthly searches and trends to identify keywords and topics that resonate with your target audience. Leverage the power of the App Store by optimizing your product’s listing with relevant keywords and compelling descriptions. Cultivate an engaged community by actively building an email list and regularly communicating updates, exclusive offers, and valuable content. Encourage app downloads by offering incentives or limited-time promotions to attract new users. By implementing these tactics, you can successfully build a thriving community around your product on Product Hunt.
What is CrawlQ?
CrawlQ is a powerful research tool that can help marketers and content strategists learn more about their audience. CrawlQ’s predictive intelligence helps you learn about your target audience and their buying journey using semantic segmentation and customer journey mapping. Additionally, CrawlQ can also help you identify potential new customers and markets.
Why Use CrawlQ Over Other Research Tools?
There are a number of reasons to use CrawlQ over other research tools when investigating your audience.
First, CrawlQ is designed specifically for this purpose – it is not a general-purpose research and writing tool…its goal is to enable niche marketing, end to end customer journey mapping and helps the entire team of product design engineers, marketing, and sales team on the same hook leading to greater conversions and bottom-line revenue.
Second, over the period of the last 8 months, CrawlQ has become very user-friendly and easy to use, even for those who are not familiar with research methods and tools. It’s not a more complex version as it used to be in the early days of launch.
Third, CrawlQ is extremely powerful and can provide a great deal of data and insight into your audience that other tools simply cannot match.
Finally, CrawlQ is very affordable and represents a great value for the price.
In short, you can automate these 6 steps with CrawlQ
1. Figure out your target market and what needs they have that your product can address.
2. Research what other products and services are already out there that offer similar solutions.
3. Develop a type of marketing content strategy and start creating valuable types of marketing content that speak to the needs of your target market.
4. Identify the channels you want to use to reach your target market and start marketing your product there.
5. Test different pricing models and find one that works best for your product and target market.
6. Keep track of how you’re doing and make changes as needed in order to continue reaching your target market successfully.