How can you benefit from this?
Let’s first understand what the information gain strategy is.
Marketing professionals use the information gain strategy to identify what content will be most helpful to their target audience. This can be done through surveys, focus groups, and other research methods.
Once the information has been gathered, the strategy begins to develop content that will provide the most value to readers.
The goal is to provide useful and valuable information that people will want to share with others.
In what scenarios is information gain a strategy likely to have a low impact?
In scenarios where the goal is to build a relationship with an existing customer or acquire new customers, Information gain might not have a significant impact because it’s unlikely that the individual would change their behavior based on what they learned. For example, if someone is looking for a new car and has researched different models online, they are unlikely to switch brands based on information that Google provides about Chevrolet.
What is the opposite of the information gain strategy?
CrawlQ starts with a very specific set of assumptions about your ideal buyer. I call this information loss strategy.
This is the opposite of the information gain strategy.
The information loss strategy aims to reduce the generic amount of information available to visitors so that they have very specific and engaging information to make informed choices and decisions.
This works very well if you are willing to deep-dive into a specific niche and understand their current situation and desired outcomes.
What strategy to use to generate a lot of excitement or engagement among users?
I would rely on Reddit, Linkedin, Twitter, TikTok, Facebook Stories and reels, or other short-attention span social media.
For deeper reflection and introspection, I will use tools like podcasts and brand community content to build a thorough excitement and engagement amount of users rather than approaching them via Google.
Some effective strategies that could be used include developing compelling arguments, standing your ground hard, challenging the status-quo, asking critical and thought-provoking questions, or sharing direct outcomes and results.