Pros: Have you tried to find your luggage on a huge airport without guidance? It’s an horror story, now, scale that to the world. Same feeling when trying to find the correct public to spread the word about your product or service. CrawIQ help us to do just that. Find the correct public, and send the correct message. Really useful tool, with a fair price. It will help you to improve your workflow and increase conversion.

Cons: They could improve the UX, but I think they are working on that.