Digital marketing agency owners have a unique opportunity to capitalize on the ever-increasing online market and the immense popularity of Software as a Service (SaaS). In this blog for Digital Marketing Agency Owners, I want to touch upon the best ways to optimize your website to serve your SaaS clientele better. With this industry being so new to many Entrepreneurs and Marketing Directors, there is a lot of misunderstanding about what criteria to use when designing a site for these clients. Feel free to email me if you have any questions or want more information pertinent to your website’s success.
Current market conditions
The SaaS industry quickly increases in popularity among both startups and Fortune 500 clients. The business model of renting software over the internet instead of buying it has almost completely replaced traditional purchasing software solutions. If you study the annual reports of software companies, you’ll find that SaaS is their fastest-growing business. This phenomenon has been accompanied by the increasing popularity of SaaS delivery models.
The traditional model — selling access to a product — might increase revenue and profits quickly but eventually lead to quick saturation and decline.
The Subscription model, such as SaaS and ‘Cloud,’ on the other hand, is not limited in resources. It allows you to grow profitably without worrying about resources. If you sell a service automatically renewed monthly or annually — think of your credit card bill each month — it’s harder for customers to leave. They’re paying upfront whether they use it or not.
Benefits and Risks of SaaS
There are many benefits to building a site for your SaaS clients, but some severe risks that entrepreneurs need to know before getting involved with this growing market segment. Let’s begin by examining what makes the SaaS industry unique compared to other online businesses.
To begin with, because most general consumers aren’t well-versed in all aspects of technology, there is usually less demand for SaaS products. This leaves considerable room to grow into the space, which is very attractive for entrepreneurs.
Secondly, because your clients are paying monthly or annually instead of up-front payments like many other traditional software solutions providers, there is much more flexibility in how you can handle customer service and website development.
And lastly, the unique aspect of this business model lies within the fact that it makes finding a higher volume of revenue per client much easier than with any other type of online venture.
- One of the most common risks in building SaaS websites is having inexperienced people involved with the development. If you are not careful, this can lead to many problems that may cost your company quite a bit both in time and money. The site must meet the standards of web design and UX/UI.
- Additionally, it’s also often courted by novice web developers who fail to realize how complex some sites will be due to added features like dynamic content, tracking systems, and real-time updates.
Identify your Main Objective
It’s important to clarify your main objective; price, conversion, or something else. Before we can optimize your website for SaaS clients, we need to determine our work’s purpose. After all, this is a significant decision.
The website’s purpose is to create more leads and thus generate more revenue. This will allow you to reduce the amount of time you spend on marketing activities and quickly increase revenue. No leads = no profit, Higher leads = higher profit.
- Develop credibility/trust with your audience
There is nothing more important than first building trust with your clients. Then their conversion will automatically rise.
Why are revenue and conversion so important? It’s the only way to avoid financial loss. If we don’t want to deal with losses, we must increase traffic and conversion rates—the greater the webpage traffic – the higher the income from advertising or sponsorships.
How do we increase the conversion rate? It is necessary to create a positive brand image, which will allow you to be more successful in the market. If you want to attract a premium audience, it is necessary to make a high-quality product. The brand should be unique and interesting.
Finally, some points to consider while developing your website.
A page on the Internet does not have to be very attractive, but it must communicate its purpose. Are you creating a website for your business? Do you want to increase your customer base, or do you want people to buy something from your store? Remember to take care of the following to make your website for SaaS clients, which will help you in increasing conversion.
- First-time visitors may want updates or information on new available features. So make sure you highlight the new features you release.
- They might also be looking to answer some questions about your product/service. So, give them an option of providing feedback within the website.
- Avoid overwhelming your users with too many options up front on the home screen.
- Make it easy for visitors to get started by providing task-based screens.
- Make sure to create a Welcome Screen. A welcome screen aims to introduce your company and offer visitors an introduction to your product or service.
- Be sure to include information about what you do, how you can create value for your customers, and what gets them excited about working with you.
- You’ll also want to highlight any special features that set your business apart from others in the industry.
- Share some testimonials/media coverage as well. It will create trust and awareness in users.
- In the end, I would like to say that a website optimized for SaaS clients should have a strong, clear value proposition that is easy to understand. The design should be simple, and the content must be concise with obvious calls to action, which are important for visitors to convert.
Note: The above blog post is 100% written in the CrawlQ app using its auto-generated blog outline and then expanding the headlines using WriteMeAthena and AskMeAthena.
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